Coming up with a Business Plan...Can I Do It?

There is no question that starting your own business is a challenge...

Learning how to drive traffic to your site is a process...

I keep going over and over what I should sell...

Should I stay on this path or change directions?

I'm doing well but I am not earning a living yet and I want to grow, grow, grow my business.

Always the overanalyzer, I have been reflecting on what I can do better.  I've determined that I am trying to do too much at once. 

• I want to add more listings to my eBay store.
• I want to make more jewelry and add it to my new Etsy store.
• I want to create products for my Teachers Pay Teachers store. (I need to update my store too!)
• I want to keep www.LoweryLoft.com updated.
• I want to expand http://llbookreviews.blogspot.com and link it to Amazon products.
• I want to continue to blog at http://lowerysloft.blogspot.com about growing a small business and about some of the interesting things I am learning about vintage products.
• I want to add more blog posts about Teaching with Everyday Objects on http://groovyeducator.blogspot.com and eventually turn it into a book with accompanying activities.
• I still want to write children's books.
• AND right now I am trying to find a part/full time job to supplement my income while this business grows.  
• AND I am trying to be a good mom and spend as much time with my wonderful little girl.  AND I am trying to keep up the house.  
• AND I am trying to be a wife who is not distracted by all of these things so my husband doesn't feel neglected.

I feel pulled in so many directions.  

I need to be proactive and make some tough decisions.  I've backed out of my booth at the antique mall and I have backed out of my booth at the flea market because it was just too much!   There are only so many hours in the day. 

I want to do some guerilla marketing with my business cards and make flyers but I don't know if I have enough products in my eBay store to keep people interested and the Etsy store needs to be build up more too.

With it being so close to the beginning of the school year, I should be making some items for TpT.  

I keep bouncing around from one want to the next.  

My current plan is as follows:

• Post office= Every Day! Mon-Fri.
• Monday-eBay all day!Please note when I say eBay all day I am referring to listing.  I need to grow my store and all day is not all day.  I still am mom in the morning until 9 and then mom again at 2 or 3.
• Tuesday-Family Day with e-Bay during "nap time" and after "bed time"
• Wednesday-Family Day with eBay during "nap time" and TpT brainstorming at bed time
• Thursday-TpT / Groovy Educator all Day!
• Friday-Treasure hunt and eBay, eBay, eBay
• Saturday-Family DayDuring nap-time=catch up time (Possibly a trade school, craft fair, or flea market)
• Sunday-Family Day - Squeeze it what I can when I can.

I will still periodically add to http://llbookreviews.blogspot.com and do quick updates to the blogs but I needed a plan.  Oops the jewelry making was left out.  I can always fit that in during Family Time since my daughter is very interested in the process.  We can each work on our own projects.

Notice there is a lot of family days because family is important!  I want to enjoy as much of my daughter's early years as possible.

In the mean time I have to keep searching for additional work.  I just don't know how this will all come together but I am putting it in God's Hands.  

I don't know if I am putting too much of an emphasis on eBay but it is where most of the income is coming in.  I would love to sell new products too.  I have a product line in mind but I have to keep it on the down low until I get the capital to invest.  I have some ideas for teaching apps and products but I will only pursue those if I am am successful and get ahead.  I watch Shark Tank and just wonder how do people do this?  How do they come up with all the money?  I don't feel comfortable asking people to invest in an idea.  At least not now because it is just a pipe dream right now.

Times like these I miss my Dad.  We would always bounce ideas off each other.  He was a wonderful listener and then always came up with some super insightful comments.  He was always encouraging and inspiring.  

If you have any thoughts or suggestions I would greatly appreciate them.  I am so used to the structure of my teaching career and right now I have limitless directions I can move and I am not quite sure what to do with all this freedom.  With teaching there always has to be a plan as with a business there needs to be a plan.  Am I trying to do too much?  Not enough?  

As with life, just keep going...don't quit.  Never quit!

Understanding eBay (Trying to Build Traffic)

It can be overwhelming to try to understand eBay.  I know how to list products, manage my store, find items, but I do not know how to build traffic.

Merely stating eBay is huge...is an extreme understatement.  There are millions of sellers and gazillions of listings.  (I may be exaggerating...or not, your call.)  The question of the day is:  How do I get others to notice my items in my store?

I've been looking into SEO optimization and it sounds interesting.  I do know that when I am super descriptive in my "description" my items get found (especially if they are on the rarer side).   

But when I list an average run of the mill costume / fashion unsigned jewelry bit or bauble, it is like a needle in a haystack.  I guess I could simply limit my listings to items that have a name per se and clearly identifiable attributes.  I am getting better at doing this but there are many pieces that are beautiful and they go unnoticed because the words to describe them are overused.  What do you do then?

I guess the solution would be to draw more people into my eBay store where they happen upon these items while perusing the listings.  BUT...Do people actually do this?  What type of shoppers are on eBay?  Are they the ones who are looking for hard to find items and hone it and buy just that item or are they leisurely lookers who glide from one eBay store to the next?

What can I possibly do to set my store apart?  In all essence I am just another resale shop.  I try to have excellent customer service.  I know that is important.  What can I do to get satisfied customers to share my store?

How long does it take to grow an online store?  

I'm sorry to ramble but this is how my mind has been revolving since beginning eBay.  I research and I research and I research.  I apply some techniques and I research and I research and I apply but my wheels are spinning.  

If you have any surefire advice on growing a business that does not cost money, I would love to hear it. 

Also, I am at around the 1,000 listing mark.  I want to grow my store further but then the fees grow too.  Would it be better to just remain at this level or take it to the next step?  

AND when it comes to pricing I want to keep things at the impulsive price point because it is such a good deal but I feel that I might do better selling less for more. 

Is it better to sell less for more or more for less?  Sales is quite complex and there are gazillions of books and blogs about it all trying to sell you something.  I just need to continue to plod along and discover as I go.  It's just hard to be patient and grow slowly because what if it doesn't grow?  I'm thankful that it is manageable but I am ready to hit the ground running.  I guess I could just try to up my daily listings and make sure that I do not become complacent. 

That's my new plan of action.  List more daily.  Gradually find items that are at a slightly higher price point or sell the smaller items in lots and never give up.

On a very personal note:  My Dad passed in March and he was my eBay mentor.  Last week while digging through a bin at the top of my closet I found an autograph book from 5th Grade. Dad had written a message for me 25 years ago that struck home.  "Winners Never Quit and Quitters Never Win.  Andrea Never Give Up."  Needless to say, I am not giving up!  Learning is an evolving process and that is why I love it.  Learning eBay is just that.  Will I ever understand all the ins and outs of eBay or for building traffic for that matter? No but the quest continues...   

If you haven't visited yet...Check out www.LowerysLoft.com    

                                               

 The portal to my eBay store....oooooo.....ahhhhhhh

I added this nice little image (that you see everywhere) in case you wanted to pin it on Pinterest or share it on Facebook...Hint...Hint