Wednesday, July 23, 2014

Coming up with a Business Plan...Can I Do It?

There is no question that starting your own business is a challenge...

Learning how to drive traffic to your site is a process...

I keep going over and over what I should sell...

Should I stay on this path or change directions?


I'm doing well but I am not earning a living yet and I want to grow, grow, grow my business.

Always the overanalyzer, I have been reflecting on what I can do better.  I've determined that I am trying to do too much at once. 
  • I want to add more listings to my eBay store.
  • I want to make more jewelry and add it to my new Etsy store.
  • I want to create products for my Teachers Pay Teachers store. (I need to update my store too!)
  • I want to keep www.LoweryLoft.com updated.
  • I want to expand http://llbookreviews.blogspot.com and link it to Amazon products.
  • I want to continue to blog at http://lowerysloft.blogspot.com about growing a small business and about some of the interesting things I am learning about vintage products.
  • I want to add more blog posts about Teaching with Everyday Objects on http://groovyeducator.blogspot.com and eventually turn it into a book with accompanying activities.
  • I still want to write children's books.
  • AND right now I am trying to find a part/full time job to supplement my income while this business grows.  
  • AND I am trying to be a good mom and spend as much time with my wonderful little girl.  AND I am trying to keep up the house.  
  • AND I am trying to be a wife who is not distracted by all of these things so my husband doesn't feel neglected.
I feel pulled in so many directions.  

I need to be proactive and make some tough decisions.  I've backed out of my booth at the antique mall and I have backed out of my booth at the flea market because it was just too much!   There are only so many hours in the day. 

I want to do some guerilla marketing with my business cards and make flyers but I don't know if I have enough products in my eBay store to keep people interested and the Etsy store needs to be build up more too.

With it being so close to the beginning of the school year, I should be making some items for TpT.  
I keep bouncing around from one want to the next.  

My current plan is as follows:
  • Post office= Every Day! Mon-Fri.
  • Monday-eBay all day!Please note when I say eBay all day I am referring to listing.  I need to grow my store and all day is not all day.  I still am mom in the morning until 9 and then mom again at 2 or 3.
  • Tuesday-Family Day with e-Bay during "nap time" and after "bed time"
  • Wednesday-Family Day with eBay during "nap time" and TpT brainstorming at bed time
  • Thursday-TpT / Groovy Educator all Day!
  • Friday-Treasure hunt and eBay, eBay, eBay
  • Saturday-Family DayDuring nap-time=catch up time (Possibly a trade school, craft fair, or flea market)
  • Sunday-Family Day - Squeeze it what I can when I can.
I will still periodically add to http://llbookreviews.blogspot.com and do quick updates to the blogs but I needed a plan.  Oops the jewelry making was left out.  I can always fit that in during Family Time since my daughter is very interested in the process.  We can each work on our own projects.

Notice there is a lot of family days because family is important!  I want to enjoy as much of my daughter's early years as possible.

In the mean time I have to keep searching for additional work.  I just don't know how this will all come together but I am putting it in God's Hands.  

I don't know if I am putting too much of an emphasis on eBay but it is where most of the income is coming in.  I would love to sell new products too.  I have a product line in mind but I have to keep it on the down low until I get the capital to invest.  I have some ideas for teaching apps and products but I will only pursue those if I am am successful and get ahead.  I watch Shark Tank and just wonder how do people do this?  How do they come up with all the money?  I don't feel comfortable asking people to invest in an idea.  At least not now because it is just a pipe dream right now.

Times like these I miss my Dad.  We would always bounce ideas off each other.  He was a wonderful listener and then always came up with some super insightful comments.  He was always encouraging and inspiring.  

If you have any thoughts or suggestions I would greatly appreciate them.  I am so used to the structure of my teaching career and right now I have limitless directions I can move and I am not quite sure what to do with all this freedom.  With teaching there always has to be a plan as with a business there needs to be a plan.  Am I trying to do too much?  Not enough?  

As with life, just keep going...don't quit.  Never quit!




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